Embracing the throes of the world recession, Comme des Garçons designer Rei Kawakubo firstly opened this open-ended pop-up shop in June 2009 to showcase a more affordable spinoff line, BLACK. Black Comme des Garçons is a unisex line. The idea was to create lower priced pieces, in response to the economic conditions of the time.
The small, modern space matches the label’s minimalist design, adorned only with black and white clothing and floor-length mirrors. Despite the basic color palette, the apparel features trendworthy cuts and silhouettes — harem pants, skirts layered over leggings, ruffled tuxedo-style blazers, and asymmetrical jackets — in addition to more accessible checked and polka-dotted tees, button-downs, and silk skirts.
The line was well received, and continues to offer some nice, fairly affordable pieces.
Comme des Garçons, a label responsible for pushing the term "guerilla" within the context of fashion, has come up with a rapid reaction to the recession. With a "positive strategy" in mind, Rei Kawakubo has devised an emergency fix via a new line BLACK Comme des Garçons. Concentrating on popular Comme des Garçons styles in black only, the objective is to sell large volumes in small temporary spaces between 25-40 square metres. Why the stock has to be sold from this specified restricted space might be puzzling to some but we can only interpret this as Kawakubo's reaction to the luxury retail expansions of recent years that have left us with a glut of luxury goods languishing on shelves.